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Choice Camps Management Team


Nick Riotto - Co-Founder

Nick Riotto has spent almost every summer of his life at camp. Nick was a camper for seven years at Lake Vu in East Brunswick, NJ before becoming a counselor at nearby Oak Crest Camp. During high school, Nick attended a youth enrichment program in Hawaii and still maintains close relationships with many friends from the trip.

Nick oversees all web-based initiatives for Choice Camps, including design, editorial content, camp and trip reviews, customer experience, personalization, advertising, and public relations. Nick is responsible for all frontend architecture decisions and the web-based direction of the company. Nick also oversees all informational documents and presentations for Choice Camps investors and program directors.

Prior to Choice Camps, Nick co-founded and launched 829 LLC, a web development firm that helps businesses define their online presence through design, technology, and marketing. Serving as the lead conceptual architect on all 829 LLC projects, Nick develops strategies to streamline the user experience and maximize customer acquisition. Earlier in his career, Nick worked in entertainment media, formalizing marketing strategies for companies like ABC, CBS, Showtime, and Lionsgate. A lifelong entrepreneur, Nick developed and sold his first online business at the age of 14.

Nick holds a B.S. in Communication Studies from Boston University, where he was honored with the Judson Rea Butler Award for leadership, citizenship, and loyalty to the University community.

Peter Ross - Co-Founder

Peter Ross comes from a long family history in the summer camp industry. In 1926, Peter's grandfather founded Cody, a premier residential camp in Freedom, NH. Peter spent every summer of his life at Cody, growing from a camper to a program director. After more than two decades at Cody, Peter left in 2007 to focus full-time on Choice Camps and develop a comprehensive platform for youth programming.

Peter oversees Choice Camps' portfolio of more than 500 youth programs throughout the world. Managing families and program directors, Peter's dedication to customer service lends itself perfectly to matching families with great youth programs. Peter also manages's presence, architecture, and continued growth. Being an expert in search engine marketing, he directs all optimization, link building and marketing efforts. Peter is Choice Camps' lead representative on community initiatives, recruitment, strategic partnerships, financial performance, and investor relations.

Prior to Choice Camps, Peter directed an extracurricular after-school program at a Boston-area private school. In addition, Peter worked closely with his family to manage and expand Exchange City and EarthWorks, a hands-on educational program that combines an eight-week classroom curriculum with a state-of-the art interactive government and free enterprise laboratory. Each year, more than 50,000 school children complete either the Exchange City or EarthWorks program. Peter is also a co-founder of 829 LLC, a web development firm that helps businesses define their online presence through design, technology, and marketing.

Peter holds a B.S. degree in Middle Eastern Studies from the Boston University College of Arts & Sciences.

Support Staff

Bernie - Chief of Security

Bernie has been Choice Camps' Chief of Security since the company was founded in January 2007. Bernie keeps a vigilant watch over the mailman, UPS delivery guy, and anyone with food.

Bernie stays in shape by playing fetch with his stuffed beaver. In his spare time, Bernie enjoys sleeping, eating, napping, and stretching. Bernie has traveled to more than 25 states and currently resides in Brookline, MA.

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